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In Their Own Words: Winning Together in the Real World

What does it actually take to win in today's channel? In this fireside chat, we hand the floor to one of our partners — a firsthand account of what works, what doesn't, and what it really means to build a business around protecting customers. Candid, unscripted, and straight from the front line.

Matthew Sassi Bio
Matt Sassi is the Vice President of Global Partnerships, Retail, eTail and OEM at ESET, a role he assumed in March 2025. In this position, he leads the company’s global Consumer Indirect Channel strategy, overseeing partnerships with resellers, retailers, and OEMs to expand ESET’s consumer reach worldwide. He is responsible for developing global channel strategies and enabling regional markets to grow acquisition through new partnerships and strategic programs.
Having joined ESET in 2010, Matt has spent more than 15 years with the company, primarily within the North American office where he held roles focused on the retail and eTail channels. Prior to his current position, he served as Director of Consumer Sales, where he played a key role in strengthening consumer channel partnerships and driving market growth.
Since stepping into his global leadership role, he has spent time in many of the different ESET offices, working closely with regional teams to better understand market dynamics, challenges, and opportunities while advancing ESET’s global consumer partnership strategy.

discussion

26. Matthew Sassi - Vice President of Global Retail, Etail and OEM Partnerships, ESET LLC

Matthew Sassi Vice President of Global Retail, Etail and OEM Partnerships, ESET LLC

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