Redefining Consumer Cybersecurity in a Noisy Market

In a market where consumer cybersecurity is often treated as a commodity, winning means standing apart. Scams, identity abuse, and AI driven deception are rising sharply, while consumers expect protection that is seamless, intuitive, and effortless across every device and platform. In this session, we’ll present ESET’s consumer vision to protect every digital moment and how it is realized through close collaboration across our indirect ecosystem — retail, e tail, and OEM. We will outline how we will lead in AI driven detection, how we are strengthening our tiers with advanced scam and privacy protection, and where we intend to differentiate. By combining forces across segments and channels, we are embracing change, sharpening our proposition, and redefining how premium consumer cybersecurity is brought to market. This session outlines our direction, our focus, and how we win - together.

Viktoria Ivanova Bio
Viktoria studied management and finance but found her way into IT by chance through her love of data. She began exploring databases and SQL, which led to her first job at her dream company, ESET, as a data analyst. Over time, she progressed to leading her own analytical team and later the entire Business Intelligence department. She then took the opportunity to completely shift her career trajectory and applied for the role of VP of Consumer & IoT, a position she now holds.
She founded a women's employee resource group to help others overcome their fears and barriers, empowering them to grow with confidence. A strong advocate for inclusion, she believes in building a world where everyone can be their true selves, feeling accepted and valued.
In her free time, Viktoria mentors young women aspiring to enter the IT field or take on leadership roles. She also writes a newsletter and hosts a video podcast, where she openly discusses topics related to soft skills, well-being, and mental health.

Matthew Sassi Bio
Matt Sassi is the Vice President of Global Partnerships, Retail, eTail and OEM at ESET, a role he assumed in March 2025. In this position, he leads the company’s global Consumer Indirect Channel strategy, overseeing partnerships with resellers, retailers, and OEMs to expand ESET’s consumer reach worldwide. He is responsible for developing global channel strategies and enabling regional markets to grow acquisition through new partnerships and strategic programs.
Having joined ESET in 2010, Matt has spent more than 15 years with the company, primarily within the North American office where he held roles focused on the retail and eTail channels. Prior to his current position, he served as Director of Consumer Sales, where he played a key role in strengthening consumer channel partnerships and driving market growth.
Since stepping into his global leadership role, he has spent time in many of the different ESET offices, working closely with regional teams to better understand market dynamics, challenges, and opportunities while advancing ESET’s global consumer partnership strategy.

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